D1 college team University of Texas at San Antonio (USTA) ditched its historic rallying cry “Come and Take It” due to its connection to “cultural and political” “divisive” issues.
“Over the last decade, the phrase has become increasingly affiliated with cultural and political issues beyond its traditional historical context,” UTSA President Taylor Eighmy announced about the removal of the slogan on merchandise, buildings and digital platforms, KSAT.com reported Wednesday. The slogan is also echoed by the student section during the fourth quarter at Roadrunners football games.
“A simple online search of webpages, articles and images involving this phrase reveals the myriad of ways numerous organizations have adopted it for their particular cause,” he added. “Many of these organizations have values and agendas that differ significantly from ours and our clear focus on excellence in intercollegiate athletics and higher education.”