In ‘Covid Economy,’ Rolls-Royce Hits New Sales Record in Q1 As the Wealthy Demand Luxury Cars


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Rolls-Royce Motor Cars had its best quarter in its116-year history, setting a sales record in the first quarter as the world’s wealthy snapped up its $330,000 SUV and other models.

The luxury car company, which is owned by BMW, delivered 1,380 cars in the first quarter, up 62% from the same quarter in 2020 as the pandemic started impacting sales and manufacturing. The quarter set a record for the company, surpassing its previous high in 2019.

The company said demand is especially strong for its the Cullinan, its nearly 3-ton SUV that starts at $335,000 but typically sells for over $400,000 with options and customizations. Sales are also strong for its new Ghost model, which starts around $332,000 and has an optional LED interior roof to simulate a starry sky.

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