“It’s easy to see that she committed one of the cardinal sins in American celebrity: She got caught positioning herself as one thing publicly when the opposite was true privately,” reported The Mercury News.
The paper quoted several public relations crisis management professionals, who say Teigen has been revealed to be a “hypocrite” and “sadistic” by this ordeal.
These experts added that Teigen’s lengthy apology in response to the allegations have fallen far short of what is needed for her to adequately address the scandal.
“These claims won’t easily be forgotten, and the public will only be harder on her and expect better from her moving forward,” said Ronn Torossian, founder and CEO of 5W Public Relations. “There are only so many times you can turn to an apology to try and fix your wrong doings.”
“The persona Teigen has built for herself in recent years place value on being real, and the public has accepted that she is synonymous with the truth,” Torossian added. “People know she’s aggressive, outspoken and unapologetic — so why would they believe she’s sorry now?”
Eric Schiffer, chairman of Reputation Management Consultants, added, “It’s the hypocrisy of positioning herself as a celebrity, in ways that are communicating compassion and enlightenment to social issues, but then behind the scenes, she’s acting in ways that are abominable.”
Schiffer went on to say that Teigen’s cyberbullying scandal is one of “the greatest meltdowns in American celebrity,” since allegations of Ellen DeGeneres’ toxic, sexist workplace environment came to light last year.
Like Teigen, DeGeneres’ fans considered her a kind and authentic woman, only to end up viewing her as a fraud after accusations painted a rather hypocritical picture.
But while Teigen’s fans may have once viewed her in a positive light, the left-wing model could hardly be considered a celebrity that was initially beloved by all.
An entire segment of America’s population — roughly 75 million people — have known Teigen as the “filthy-mouthed wife” of singer John Legend, who spent years attacking former President Donald Trump and Republicans on Twitter.
Thus, for some Americans, Teigen’s abuse scandal is not evidence of her straying off-brand.