As more and more companies pull their advertisements from Fox News’s program The Ingraham Angle in protest of a controversial tweet from the show’s host Laura Ingraham, The Hill’s media reporter and opinion contributor, Joe Concha, writes that if the boycott succeeds “we’ve entered some dangerous territory.”
Imagine spending your entire spring break trying to ruin a cancer survivor's career who is a single mother of 3 adopted children from foreign countries.
Dude, this is just sad. https://t.co/xdVg2qM9fZ
— Kyle Kashuv (@KyleKashuv) March 31, 2018
From The Hill:
For Laura Ingraham, there was no choice but to apologize to Parkland school shooting activist David Hogg for her foolish tweet regarding the 17-year-old being rejected by several colleges.
“On reflection, in the spirit of Holy Week, I apologize for any upset or hurt my tweet caused him or any of the brave victims of Parkland,” Ingraham wrote on Twitter. “For the record, I believe my show was the first to feature David immediately after that horrific shooting and even noted how ‘poised’ he was given the tragedy. As always he’s welcome to return to the show anytime for a productive discussion.”
Ingraham had obviously seen this story played out before, almost one year ago, via her friend and former co-worker Bill O’Reilly, a cable-news icon who eventually saw too many advertisers flee his program, forcing the network to dispose of the popular prime-time figure who had been with it for decades as the industry’s top-rated host. You know the drill: Once one advertiser goes, it’s certain another will follow, given recent history.
Because once that snowball gets going, there’s no telling where or when it will stop, in the fear of a brand being permanently damaged.
We’re now at seven on the Ingraham front as of Friday morning, despite her apology on Thursday afternoon.
Ingraham, and perhaps those above her on the Fox News food chain, saw the all-too-familiar scenario playing out again after Hogg’s boycott call gained momentum in the media and especially on social media. And given all the changes at the network in the past 15 months — the ousters of O’Reilly and Eric Bolling amid sexual misconduct allegations, the departure of Megyn Kelly to NBC, the passing of Roger Ailes, the resignation of his successor in Bill Shine, and all the programming changes that have resulted — the last thing Fox wanted was to lose another host after stabilizing its line up, maintaining its ratings dominance and putting new management in place at the top.
So how did we get here? A review of the past 48 hours shows Hogg tweeting out a note around him being rejected from four schools, including UCLA. Ingraham unwisely jumped on board from there to jab Hogg and included an original “Daily Wire” story on the topic. “David Hogg Rejected By Four Colleges To Which He Applied and whines about it. (Dinged by UCLA with a 4.1 GPA…totally predictable given acceptance rates.),” she wrote to her 2.17 million followers.
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