Mars Inc. announces M&Ms characters will be redesigned for more ‘progressive’ world

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The candy manufacturer Mars Incorporated announced Thursday that its iconic M&M’s characters will be reimagined and redesigned in order to promote a “more dynamic and progressive world.”

“At Mars we believe that in the world we want tomorrow, society is inclusive,” the company said in a statement Thursday. “And, as one of our most iconic brands, M&M’S is announcing a new global commitment to create a world where everyone feels they belong.”

The statement continued, “M&M’S has been around for more than 80 years and this year the brand continues to evolve to reflect the more dynamic, progressive world that we live in. And as part of this evolution, built on purpose, M&M’S promises to use the power of fun to include everyone with a goal of increasing the sense of belonging for 10 million people around the world by 2025.”

The company added that the “refreshed M&M’S brand will include a more modern take on the looks of our beloved characters, as well as more nuanced personalities to underscore the importance of self-expression and power of community through storytelling.”

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