Brandon Brown announces he has a full-season Xfinity sponsorship deal from LGBcoin … a cryptocurrency created to take advantage of the Let’s Go Brandon theme. Team says that NASCAR has approved the paint scheme: pic.twitter.com/nagl6s88J8
— Bob Pockrass (@bobpockrass) December 30, 2021
LGBcoin is a reference to “Let’s Go Brandon,” a phrase that has become code for “F–k Joe Biden.”
The phrase began after Brown won his first career race in October at Talladega Superspeedway. When fans at the Alabama raceway began a chant against President Joe Biden, the NBC sports broadcast incorrectly believed they were chanting “Let’s Go Brandon.”
Though the saying has now grown in conservative circles, Brown initially tried to avoid involvement.
“This whole Talladega race win was supposed to be a celebration, and then it was supposed to be something that I was able to use to move up, and I really wanted to capitalize on that,” Brown told Ben Smith of the New York Times earlier this month. “But with this meme going viral, it was more of, I had to stay more silent, because everybody wanted it to go on to the political side. I’m about the racing side.”