The Nike shoe company filed a lawsuit Monday against a designer that modified their shoes for a controversial satanism-inspired promotion for the rapper Lil Nas X.
The limited edition design by Brooklyn-based company MSCHF was created around pairs of Nike Air Max 97s, but Nike is suing for copyright infringement and dilution of their brand. Only 666 were created.
“Nike has not and does not approve or authorize MSCHF’s customized Satan Shoes,” the complaint from the company said. “Moreover, MSCHF and its unauthorized Satan Shoes are likely to cause confusion and dilution and create an erroneous association between MSCHF’s products and Nike. In fact, there is already evidence of significant confusion and dilution occurring in the marketplace, including calls to boycott Nike in response to the launch of MSCHF’s Satan Shoes based on the mistaken belief that Nike has authorized or approved this product.”