When the numbers came in from Thursday night’s opening ceremonies, more than one executive associated with spending $7.75 billion for the rights to broadcast this nauseating propaganda show must be updating their resume.
NBC is facing a cataclysmic loss of audience for the 2022 Winter Olympics as viewership tanked for Friday’s Opening Ceremony, averaging just 16 million.
It is a record low for the Opening Ceremony (20.1 million for 1988 in Calgary was the previous record) and a whopping 43 percent below the 2018 Games in South Korea that notched 28.3 million viewers despite also dealing with a less than advantageous Asian time zone for American audiences.
It comes on the heels of Thursday’s ratings disaster that saw just 7.7 million people tune in, dramatically below same-night audiences of 2018 (16 million) and 2014 from Russia (20.02 million).
That’s 16 million viewers is from across all platforms, including their streaming service Peacock Network. The television-only average audience was below 14 million for the day, said the network.
