“Following a record year of fundraising, WinRed is hitting the ground running in 2022,” WinRed President Gerrit Lansing said in a statement. “Between WinRed’s lower fee structure and continued growth and innovation, we’re putting Republicans at a competitive advantage.”
WinRed launched in the 2020 election cycle to strengthen Republican fundraising and help the GOP compete with the Democrats, long the dominant party in the digital giving space because of ActBlue. Since 2004, ActBlue has processed more than $9.5 billion in online contributions for Democratic campaigns and aligned organizations.
Fourth-quarter and year-end fundraising figures for ActBlue were not yet available. But in the third quarter of 2021, the platform processed $305 million in contributions from 2 million donors for 12,676 recipients, according to an ActBlue blog post. During the same three-month period of July, August, and September, WinRed processed just $146 million in donations.
