Samsung confirmed that it would permanently shut down production of the troubled phone after initially saying it was “temporarily adjusting” its schedule.
The Galaxy Note 7is no more.
Samsung confirmed on Tuesday that it would permanently cease production of the problematic device after a botched attempt to recall and replace the units, which had the tendency to overheat and catch fire. It comes only a day after Samsung put production on pause, saying it would be “temporarily adjusting” the schedule.
“For the benefit of consumers’ safety, we stopped sales and exchanges of the Galaxy Note 7 and have consequently decided to stop production,” said a Samsung spokeswoman.
The move effectively puts an end to one of the worst stretches in Samsung’s history as a consumer electronics company, with multiple incidents that have damaged its brand and credibility with consumers. The Note 7 was supposed to be Samsung’s victory lap after successfully revive its phone ambitions with the successful Galaxy S7. Instead, it spiraled into a nightmare scenario and has linked the Samsung name with explosive products. While the Note 7 is dead, Samsung still faces the challenge of rehabilitating its image with consumers.
The Galaxy Note 7 was a source of problems from the get go. Safety concerns meant the company had to issue a recall for early versions of the phone after its mid-August launch and put an exchange program in place. But multiple instances of the replacement phones exhibiting the same battery heating problems led to this shutdown.
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