Donald Trump won big in New York and the momentum to win the Republican race is with him. But it’s not over yet and promises to be a roller coaster of a ride all the way to California,
In anticipation of the fight to win the nomination, Trump opened his wallet wide for his campaign in March, loaning it $11.5 million. This, according to a report filed Wednesday night with the Federal Election Commission, amounted to nearly twice the amount he spent in February.
The Trump campaign is spending big too. It has been notoriously stingy in the past relying heavily on Trump’s brand to suck up the media attention. Last month it spent almost $13.8 million; which is the first time the campaign outspent its main rival for the GOP nomination, Texas Sen. Ted Cruz, who spent $11.8 million.
Campaign spending has increased across the board with all leading campaigns and super PACs, for republicans and democrats alike, set for a spending spree all the way to California.
The Trump campaign has pledged some $20 million dollars will be spent over the coming weeks and while Trump’s campaign is largely self financed, there are signs of big donor interest in Trump. Jesse Benton, former Ron Paul aide, through the organization ‘Great America’, spent $1.2 million supporting Trump in March,
Despite the spending, Trump’s road to the nomination is a difficult one. Although his message of global trade deals, more American jobs and immigration controls resonate well with his supporters, he feels that the Republican primary system is rigged.
That argument has been derided as whining by his rivals, but it reinforces the message of who he is… a political outsider. It’s a smart move as it makes it harder for the establishment to attempt to wrest the nomination away from him if he fails to get the 1,237 delegates.
Whatever the outcome, Trump’s journey has been remarkable as Bill O’Reilly pointed out in an interview last night:
Trump has been far more ‘presidential’ recently and has reduced his characteristic insults of rivals. This change in style could be the recognition of the fact that he may have to negotiate for delegates at the convention. He’s a deal maker and he has his eyes on the prize.